Brand Pivoting

Answer

Dylan Jacob of BrüMates discusses generating $21M in sales by pivoting his business and changing his target market.

Source: Why Pivoting Your Business is Vital on Shopify Masters.

Top episodes

1. 1. Why Pivoting Your Business is Vital

   Shopify Masters

   Dylan Jacob of BrüMates discusses generating $21M in sales by pivoting his business and changing his target market.

2. 2. The Business Pivot That Led to More Customers and Happier Suppliers

   Shopify Masters

   Divy Ojha shares how he evolved Odd Bunch's business model to create a more sustainable solution for food waste and customers.

3. 3. Pearle Vision's Shift From Promotions to Quality Care Brand Messaging

   Total Retail Talks

   Pearle Vision’s CMO discusses shifting the brand's identity from price-based promotions to high-quality care messaging.

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