Brand Perception And Discounting

Answer

A deep dive into why discounting acts as an 'easy button' that destroys margins and trains customers to wait for sales.

Source: EP 72: Why discounts are hurting your brand + what to do instead on Send It!.

Top episodes

1. 1. EP 72: Why discounts are hurting your brand + what to do instead

   Send It!

   A deep dive into why discounting acts as an 'easy button' that destroys margins and trains customers to wait for sales.

2. 2. Omhu's Zero-Discount Strategy Behind Its Viral Teddy Sofa

   Honest Ecommerce

   Alex Morabbi Wulsch discusses the 'Zero-Discount Strategy' used for the Omhu viral sofa to build and maintain high brand equity.

3. 3. Billions of Popup Views Later: What Actually Converts Anonymous Traffic

   eCommerce Fastlane

   Analyzes data from billions of pop-ups to show how steeper discounts can actually lower revenue per visitor and dilute brand value.

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