Brand Perception And Discounting

Answer

Andrew Faris and Taylor Holiday debate whether discounting is harmful to your brand identity and analyze its effect on customer perception.

Source: One Topic With Taylor: Is Discounting Bad For Your Brand? on Ecommerce Playbook.

Top episodes

1. 1. One Topic With Taylor: Is Discounting Bad For Your Brand?

   Ecommerce Playbook

   Andrew Faris and Taylor Holiday debate whether discounting is harmful to your brand identity and analyze its effect on customer perception.

2. 2. EP 72: Why discounts are hurting your brand + what to do instead

   Send It!

   Jimmy Kim and Chase Dimond explore why discounts hurt brands and provide alternative strategies to maintain brand health without slashing prices.

3. 3. Ditch the Discount, Says Brand Marketer

   Ecommerce Conversations

   Brand marketer Cherene Aubert discusses why high-growth premium brands should be cautious with discounts to avoid devaluing their image.

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