Brand Perception And Discounting

Answer

Adam Callinan discusses leveraging financial data to avoid the 'peril of discounting' and protect brand value.

Source: Using Financial Data to Drive eCommerce Profitability - with Adam Callinan on eCommerce Marketing Podcast.

Top episodes

1. 1. Using Financial Data to Drive eCommerce Profitability - with Adam Callinan

   eCommerce Marketing Podcast

   Adam Callinan discusses leveraging financial data to avoid the 'peril of discounting' and protect brand value.

2. 2. Brand Loyalty: Creating Value Beyond Price | Nicholas Hernandez | Felina

   Honest Ecommerce

   Nick Hernandez of Felina explains how to create brand loyalty by providing value beyond price and managing consumer perception.

3. 3. #1 Shopify Loyalty Program on G2 - Scale LTV The Right Way (Ft Fiona Stevens)

   Winning With Shopify Podcast: Ecommerce Growth for Shopify Store Owners

   Fiona Stevens shares insights on loyalty marketing and how to avoid the brand-eroding effects of frequent discounting.

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