Lucy Aylen discusses the 'learning curve' of scaling Never Fully Dressed globally and the importance of origin stories in brand affinity.
Lucy Aylen discusses the 'learning curve' of scaling Never Fully Dressed globally and the importance of origin stories in brand affinity.
Priyanka Ganjoo explains how Kulfi Beauty grew from a $5K launch to a 720-store Sephora presence by leveraging a powerful origin narrative.
Jennifer Gandia shares how Greenwich St. Jewelers has thrived for nearly 50 years by weaving its immigrant-founded origin story into its brand identity.