Brand Origin Story

Answer

Sarah and Chris Rhoads discuss humanizing brands through 'moment-driven' content and using origin stories as strategic marketing tools.

Source: Humanizing Your Brand: The Power of Showing Up | Sarah & Chris Rhoads | Commbi on Honest Ecommerce.

Top episodes

1. 1. Humanizing Your Brand: The Power of Showing Up | Sarah & Chris Rhoads | Commbi

   Honest Ecommerce

   Sarah and Chris Rhoads discuss humanizing brands through 'moment-driven' content and using origin stories as strategic marketing tools.

2. 2. Never Fully Dressed's Lucy Aylen on the 'learning curve' of reaching global consumers

   The Glossy Podcast

   Lucy Aylen of Never Fully Dressed shares her 15-year journey and how the brand's origin story helps build global brand affinity and community.

3. 3. Ep 568: How Kulfi Beauty Grew from a $5K Launch to 720 Sephora Stores with Zero Paid Ads

   DTC Podcast

   Priyanka Ganjoo explains how she grew Kulfi Beauty from a $5K launch to Sephora stores by leveraging a 'rags to riches' origin story born from a cultural gap.

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