Brand Origin Stories

Answer

Sarah and Chris Rhoads discuss humanizing brands through 'moment-driven' content and using origin stories as strategic marketing tools.

Source: Humanizing Your Brand: The Power of Showing Up | Sarah & Chris Rhoads | Commbi on Honest Ecommerce.

Top episodes

1. 1. Humanizing Your Brand: The Power of Showing Up | Sarah & Chris Rhoads | Commbi

   Honest Ecommerce

   Sarah and Chris Rhoads discuss humanizing brands through 'moment-driven' content and using origin stories as strategic marketing tools.

2. 2. Never Fully Dressed's Lucy Aylen on the 'learning curve' of reaching global consumers

   The Glossy Podcast

   Lucy Aylen, founder of Never Fully Dressed, discusses the brand's 15-year journey and the role of its origin story in global scaling.

3. 3. 320. How Greenwich St. Jewelers has thrived through 46 years of change and challenges in NYC

   Retail Gets Real

   The story of Greenwich St. Jewelers, a family business founded by Puerto Rican immigrants, navigating decades of change in NYC.

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