Brand Narrative Building

Answer

Dr. Kristian Alomá discusses the psychology of storytelling and how brands can build narrative-driven identities to connect with customers.

Source: DTC Storytelling: Why Brands Should Start With the Story With Kristian Alomá, PhD on Up Arrow Podcast.

Top episodes

1. 1. DTC Storytelling: Why Brands Should Start With the Story With Kristian Alomá, PhD

   Up Arrow Podcast

   Dr. Kristian Alomá discusses the psychology of storytelling and how brands can build narrative-driven identities to connect with customers.

2. 2. DTC Archive: Don't Dare call it CONTENT. The Art of Brand Storytelling with Niclas Bornling from Craft Sportswear

   DTC Podcast

   Niclas Bornling of Craft Sportswear explains why brands should stop making 'content' and start focusing on the art of brand storytelling.

3. 3. Ep 491: Scaling to $1B While Spending Just 5% on Ads – The Simple Modern Playbook

   DTC Podcast

   Bryan Porter shares how Simple Modern used brand storytelling and community to scale to a billion-dollar business with minimal advertising.

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