Sharon Even discusses using AI tools like ChatGPT to generate effective, memorable brand names and explores the psychological impact of naming on consumers.
Sharon Even discusses using AI tools like ChatGPT to generate effective, memorable brand names and explores the psychological impact of naming on consumers.
Naked Wardrobe's founders discuss their 2025 rebrand strategy, focusing on brand equity, perception, and maintaining quality during a transition.
Ugly Drinks CEO Hugh Thomas explains how to build a bold brand, focusing on brand equity, positioning, and how a brand is perceived relative to competitors.