Brand Mission Development

Answer

An ex-PepsiCo strategist shares frameworks for brand positioning and defining a brand's purpose for DTC businesses.

Source: Ex-PepsiCo Strategist Unveils Brand Positioning Frameworks that Transform DTC Brands → Kathy Guzmán Galloway on 2X eCommerce Podcast.

Top episodes

1. 1. Ex-PepsiCo Strategist Unveils Brand Positioning Frameworks that Transform DTC Brands → Kathy Guzmán Galloway

   2X eCommerce Podcast

   An ex-PepsiCo strategist shares frameworks for brand positioning and defining a brand's purpose for DTC businesses.

2. 2. Shopify Store With Purpose: Funding 6500 Therapy Sessions & Counting!

   Winning With Shopify Podcast: Ecommerce Growth for Shopify Store Owners

   Explores how to build a purpose-driven Shopify store that combines commerce with a social mission, using Wirth Hats as a case study.

3. 3. Differentiation Strategies Every Founder Needs to Hear

   Shopify Masters

   The founder of Ceremonia shares strategies for purpose-driven branding and building brand personality to disrupt industries.

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