Brand Mission Development

Answer

Ex-PepsiCo strategist Kathy Guzmán Galloway shares frameworks for brand positioning and defining a brand's purpose to drive DTC growth.

Source: Ex-PepsiCo Strategist Unveils Brand Positioning Frameworks that Transform DTC Brands → Kathy Guzmán Galloway on 2X eCommerce Podcast.

Top episodes

1. 1. Ex-PepsiCo Strategist Unveils Brand Positioning Frameworks that Transform DTC Brands → Kathy Guzmán Galloway

   2X eCommerce Podcast

   Ex-PepsiCo strategist Kathy Guzmán Galloway shares frameworks for brand positioning and defining a brand's purpose to drive DTC growth.

2. 2. Branding Is More Than a Logo

   Ecommerce Conversations

   Eric Bandholz breaks down how to build a brand by focusing on mission, values, and purpose rather than just aesthetics.

3. 3. Shopify Store With Purpose: Funding 6500 Therapy Sessions & Counting!

   Winning With Shopify Podcast: Ecommerce Growth for Shopify Store Owners

   The founder of Wirth Hats explains how to build a purpose-driven Shopify store that aligns social impact with commercial success.

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