Ex-PepsiCo strategist Kathy Guzmán Galloway shares brand positioning frameworks, specifically focusing on brand purpose and the "why" behind a business.
Ex-PepsiCo strategist Kathy Guzmán Galloway shares brand positioning frameworks, specifically focusing on brand purpose and the "why" behind a business.
MUD:WTR's Co-Founder discusses building a mission-driven brand by aligning business purpose with product development and marketing efforts.
Host Eric Bandholz provides a masterclass on branding, focusing on how to define core values and articulate a company mission beyond visual elements.