Brand Mission

Answer

Kathy Guzmán Galloway, an ex-PepsiCo strategist, shares frameworks for defining brand purpose and positioning to transform DTC brands.

Source: Ex-PepsiCo Strategist Unveils Brand Positioning Frameworks that Transform DTC Brands → Kathy Guzmán Galloway on 2X eCommerce Podcast.

Top episodes

1. 1. Ex-PepsiCo Strategist Unveils Brand Positioning Frameworks that Transform DTC Brands → Kathy Guzmán Galloway

   2X eCommerce Podcast

   Kathy Guzmán Galloway, an ex-PepsiCo strategist, shares frameworks for defining brand purpose and positioning to transform DTC brands.

2. 2. Turning Mud into Money, Screening for Humility and More

   The eCommerceFuel Podcast

   Paul DeJoe of MUD:WTR discusses building a mission-driven brand by aligning purpose with product and content creation.

3. 3. Branding Is More Than a Logo

   Ecommerce Conversations

   Eric Bandholz breaks down branding beyond aesthetics, focusing on how a true mission and personal values form the soul of a business.

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