Brand Mission

Answer

Ex-PepsiCo strategist Kathy Guzmán Galloway breaks down brand positioning and the 'why' behind a brand's existence.

Source: Ex-PepsiCo Strategist Unveils Brand Positioning Frameworks that Transform DTC Brands → Kathy Guzmán Galloway on 2X eCommerce Podcast.

Top episodes

1. 1. Ex-PepsiCo Strategist Unveils Brand Positioning Frameworks that Transform DTC Brands → Kathy Guzmán Galloway

   2X eCommerce Podcast

   Ex-PepsiCo strategist Kathy Guzmán Galloway breaks down brand positioning and the 'why' behind a brand's existence.

2. 2. Turning Mud into Money, Screening for Humility and More

   The eCommerceFuel Podcast

   MUD:WTR Co-Founder Paul DeJoe discusses building a mission-driven brand and aligning business purpose with product and marketing.

3. 3. Branding Is More Than a Logo

   Ecommerce Conversations

   Eric Bandholz hosts a masterclass on branding, focusing on how a true mission and values form the foundation of an ecommerce business beyond logos.

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