Brand Messaging Framework

Answer

Ex-PepsiCo strategist Kathy Guzmán Galloway shares specific brand positioning frameworks to help DTC brands distill their attributes into clear messaging.

Source: Ex-PepsiCo Strategist Unveils Brand Positioning Frameworks that Transform DTC Brands → Kathy Guzmán Galloway on 2X eCommerce Podcast.

Top episodes

1. 1. Ex-PepsiCo Strategist Unveils Brand Positioning Frameworks that Transform DTC Brands → Kathy Guzmán Galloway

   2X eCommerce Podcast

   Ex-PepsiCo strategist Kathy Guzmán Galloway shares specific brand positioning frameworks to help DTC brands distill their attributes into clear messaging.

2. 2. Nine Change Principles: Tamsen Webster on Overcoming Growth Plateaus Using Strategic Communications

   Up Arrow Podcast

   Tamsen Webster, a renowned message strategist, explains how to use strategic communication and internal logic to create consistent brand messaging.

3. 3. Ep 595: Where Will Your Growth Come From This Year? The 5-Message Creative System for Scaling DTC Strategically

   DTC Podcast

   Pilothouse's Duncan Ferguson shares a 5-message system for scaling DTC brands by identifying core customer messages at every stage of the experience.

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