Brand Marketing

Answer

CMO Katie Welch shares the strategies behind Rare Beauty’s massive success, focusing on mission-driven branding and community management.

Source: Marketing Strategies From Rare Beauty’s CMO on Shopify Masters.

Top episodes

1. 1. Marketing Strategies From Rare Beauty’s CMO

   Shopify Masters

   CMO Katie Welch shares the strategies behind Rare Beauty’s massive success, focusing on mission-driven branding and community management.

2. 2. S13 E2: What Journalists Know About Selling Products (That Founders Don’t) with Benjamin Gottlieb

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   Journalist Benjamin Gottlieb and Nik Sharma explore how to turn products into seven-figure businesses using storytelling and consumer psychology.

3. 3. Ep 495: How Tito’s Built America’s #1 Vodka Brand Without Celebrities or Flavors

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   Learn how Tito’s Handmade Vodka built a powerhouse brand through product minimalism, cause marketing, and indirect promotion.

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