Brand Management

Answer

Vera Bradley's leadership discusses the comprehensive process of rebranding a legacy 42-year-old company, from new products to ambassador strategy.

Source: Vera Bradley’s CEO and CMO on the 'fine art’ of transforming a 42-year-old brand on The Glossy Podcast.

Top episodes

1. 1. Vera Bradley’s CEO and CMO on the 'fine art’ of transforming a 42-year-old brand

   The Glossy Podcast

   Vera Bradley's leadership discusses the comprehensive process of rebranding a legacy 42-year-old company, from new products to ambassador strategy.

2. 2. Macy's chief merchandising officer Nata Dvir on launching private-label brands 'anchored in insights'

   The Glossy Podcast

   Macy's CMO Nata Dvir explains how the department store manages its portfolio of private-label brands using consumer insights to refresh and edit their brand image.

3. 3. Marketing Strategies From Rare Beauty’s CMO

   Shopify Masters

   Rare Beauty’s CMO discusses how to build a mission-driven brand using authenticity, social proof, and community management strategies.

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