Brand Longevity Metrics

Top 3 podcast episodes answering this question on AskThePods · tracking brand longevity.

Answer

A deep dive into why standard retention and lifetime value (LTV) metrics are often broken and how to track the right data for long-term health.

Source: We pulled the data on every retention metric brands track, here are the 10 broken ones on Send It!.

Top episodes

  1. 1. We pulled the data on every retention metric brands track, here are the 10 broken ones

    Send It!

    A deep dive into why standard retention and lifetime value (LTV) metrics are often broken and how to track the right data for long-term health.

  2. 2. Ep 547: Highland’s $10M Playbook: Lean Team, 2 SKUs, and Obsessing Over Unit Economics & CAC Payback

    DTC Podcast

    Highland's co-founders discuss their $10M playbook, focusing on obsessions with unit economics and CAC payback for brand sustainability.

  3. 3. From Family Roots to Future Growth: Inside Bealls’ Century-Long Retail Journey

    Retail Remix

    Inside Bealls' 110-year retail journey, exploring how they use brand storytelling and lifetime value to ensure century-long survival.

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