Brand Longevity

Answer

True Classic's Head of Marketing discusses the goal of building a 200-year-old brand and how to foster long-term relevance in a hyper-connected world.

Source: True Classic Wants to Be a 200+ Year Old Brand on Future Commerce.

Top episodes

1. 1. True Classic Wants to Be a 200+ Year Old Brand

   Future Commerce

   True Classic's Head of Marketing discusses the goal of building a 200-year-old brand and how to foster long-term relevance in a hyper-connected world.

2. 2. Party Packs' Kate Turner: 30 years building a £5m turnover eCommerce business

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   Kate Turner shares insights from 30 years of building a £5m eCommerce business, focusing on business resilience and decade-spanning relevance.

3. 3. Building a Timeless and Iconic Brand with Soon Yu, Founder of SCY Advantage Corp, International Speaker, and Best-Selling Author

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   Author Soon Yu discusses how eCommerce businesses can build iconic, timeless brands that remain enduring and successful over long periods.

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