Brand Longevity

Answer

Dr. Brandt Skincare's CEO shares how to build a brand that thrives for over two decades through product positioning and relevance.

Source: The Power of Product Positioning and Staying Relevant for 25 Years on eCommerce Evolution.

Top episodes

1. 1. The Power of Product Positioning and Staying Relevant for 25 Years

   eCommerce Evolution

   Dr. Brandt Skincare's CEO shares how to build a brand that thrives for over two decades through product positioning and relevance.

2. 2. Content, Creators & Creativity: Why Milani Cosmetics’ Marketing Stands Out

   Retail Remix

   Milani Cosmetics explains how they have maintained relevance for over 20 years through distinct marketing and staying true to core values.

3. 3. 'I plan to be in this business for a very long time': Boll & Branch's Scott Tannen on building a long-lasting home goods business

   Modern Retail Podcast

   The founder of Boll & Branch discusses building a long-lasting home goods business with a focus on sustainable growth and profitability.

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