Brand Lifecycle Management

Answer

Michael Kaufman discusses growth strategies and the 'Open Brands' series, focusing on managing a brand from launch through to a potential exit.

Source: Open Brands: With Amazon Seller Michael Kaufman From ProTuff Products on Seller Sessions.

Top episodes

1. 1. Open Brands: With Amazon Seller Michael Kaufman From ProTuff Products

   Seller Sessions

   Michael Kaufman discusses growth strategies and the 'Open Brands' series, focusing on managing a brand from launch through to a potential exit.

2. 2. Jewelry designer Roxanne Assoulin: 'I don't want to be an aspirational brand'

   The Glossy Podcast

   Jewelry designer Roxanne Assoulin shares insights on building a 40-year career and keeping a brand fresh and relevant across its lifecycle.

3. 3. Product Development, UGC Drive CALPAK's D-to-C Growth

   Total Retail Talks

   CALPAK President Jennifer Kwon discusses the brand's evolution, product development cycles, and driving growth in the D-to-C space.

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