Brand Legacy

Top 3 podcast episodes answering this question on AskThePods · building and maintaining brand legacy.

Answer

Jeremy Lowenstein of Milani Cosmetics explores how a 20-year-old 'legacy' brand maintains relevance and acquires new customers in a volatile market.

Source: Content, Creators & Creativity: Why Milani Cosmetics’ Marketing Stands Out on Retail Remix.

Top episodes

  1. 1. Content, Creators & Creativity: Why Milani Cosmetics’ Marketing Stands Out

    Retail Remix

    Jeremy Lowenstein of Milani Cosmetics explores how a 20-year-old 'legacy' brand maintains relevance and acquires new customers in a volatile market.

  2. 2. Eyewear brand founder Garrett Leight: A recession is ‘a great time’ to start a business

    The Glossy Podcast

    Garrett Leight discusses building a namesake eyewear brand while navigating the shadow and heritage of his father’s iconic brand, Oliver Peoples.

  3. 3. Esprit’s Scott Lux: ‘At the end of the day, the product and customer have to be the heroes’

    The Glossy Podcast

    Esprit’s Scott Lux details the strategy behind reviving a legacy brand in the U.S. market by making the product and customer the 'heroes.'

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