Brand Integration Strategy

Answer

Dr. Marcus Collins analyzes Levi’s strategy of cultural integration during the Super Bowl versus traditional 30-second ad spots.

Source: Every Brand Spent $20M on 30 Seconds. Levi's Bought the Whole Super Bowl. on Future Commerce.

Top episodes

1. 1. Every Brand Spent $20M on 30 Seconds. Levi's Bought the Whole Super Bowl.

   Future Commerce

   Dr. Marcus Collins analyzes Levi’s strategy of cultural integration during the Super Bowl versus traditional 30-second ad spots.

2. 2. New York or Nowhere's Quincy Moore and Liz Eswein on strategizing around big-name collaborations

   The Glossy Podcast

   The founders of New York or Nowhere discuss building community and executing high-profile brand collaborations and multi-channel integration.

3. 3. 'There's this longevity': Bugaboo's Jeanelle Teves on expanding a premium baby brand in North America

   Modern Retail Podcast

   Jeanelle Teves of Bugaboo discusses expanding a premium brand through collaborative strategies and maintaining brand longevity.

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