Brand Integration

Answer

Hank Green and Digitas CEO Amy Lanzi discuss how major ad agencies and brands integrate digital technology and marketing strategies to capture consumer attention.

Source: How brands and creators are fighting for your attention — and your money on Decoder with Nilay Patel.

Top episodes

1. 1. How brands and creators are fighting for your attention — and your money

   Decoder with Nilay Patel

   Hank Green and Digitas CEO Amy Lanzi discuss how major ad agencies and brands integrate digital technology and marketing strategies to capture consumer attention.

2. 2. Every Brand Spent $20M on 30 Seconds. Levi's Bought the Whole Super Bowl.

   Future Commerce

   Dr. Marcus Collins breaks down Levi's Super Bowl strategy and the concept of cultural integration—weaving a brand into the fabric of major cultural moments.

3. 3. Ep 314: Finding the Right Strategic Acquisition Partner with Jeremy Kopek from Noa Home

   DTC Podcast

   Jeremy Kopek of Noa Home discusses strategic acquisitions and the process of corporate and operational integration for DTC brands.

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