Brand Integration

Answer

Digitas CEO Amy Lanzi discusses marketing agency evolution and the integration of brands into cultural and digital spaces.

Source: How brands and creators are fighting for your attention — and your money on Decoder with Nilay Patel.

Top episodes

1. 1. How brands and creators are fighting for your attention — and your money

   Decoder with Nilay Patel

   Digitas CEO Amy Lanzi discusses marketing agency evolution and the integration of brands into cultural and digital spaces.

2. 2. Every Brand Spent $20M on 30 Seconds. Levi's Bought the Whole Super Bowl.

   Future Commerce

   Dr. Marcus Collins analyzes Levi's Super Bowl strategy and how brands can achieve deep cultural integration.

3. 3. 'There's this longevity': Bugaboo's Jeanelle Teves on expanding a premium baby brand in North America

   Modern Retail Podcast

   Bugaboo's Jeanelle Teves discusses expanding a premium brand and executing collaborative brand strategies.

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