Brand Innovation

Answer

Tara McRae (CMO of Clarks) discusses strategic innovation and maintaining brand relevance for a multi-century legacy brand.

Source: Consumer Muses & Strategic Innovation on Future Commerce.

Top episodes

1. 1. Consumer Muses & Strategic Innovation

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   Tara McRae (CMO of Clarks) discusses strategic innovation and maintaining brand relevance for a multi-century legacy brand.

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   Walmart's Head of Brand Marketing and Innovation discusses how the retail giant remains an early adopter and leader through consistent adaptation.

3. 3. 328. Crocs: A story of reinvention, innovation and modern marketing magic

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