Brand Image

Answer

Scott Lux discusses Esprit’s U.S. comeback, focusing on brand equity and consumer perception.

Source: Esprit’s Scott Lux: ‘At the end of the day, the product and customer have to be the heroes’ on The Glossy Podcast.

Top episodes

1. 1. Esprit’s Scott Lux: ‘At the end of the day, the product and customer have to be the heroes’

   The Glossy Podcast

   Scott Lux discusses Esprit’s U.S. comeback, focusing on brand equity and consumer perception.

2. 2. The Absurd Rewards of Strong Branding

   The eCommerceFuel Podcast

   The co-founders of Goodside Studio explain how to build a strong brand identity and foster community.

3. 3. EP 330: Grounds & Hounds, Jordan Karcher Spills the Coffee Beans on Product-Centric, 8-Figure Growth

   DTC Podcast

   Jordan Karcher shares how Grounds & Hounds built an 8-figure brand through product-centric growth and brand perception.

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