Brand Image

Answer

Scott Lux of Esprit discusses the brand's comeback strategy, focusing on consumer perception and the role of technology in maintaining brand equity.

Source: Esprit’s Scott Lux: ‘At the end of the day, the product and customer have to be the heroes’ on The Glossy Podcast.

Top episodes

1. 1. Esprit’s Scott Lux: ‘At the end of the day, the product and customer have to be the heroes’

   The Glossy Podcast

   Scott Lux of Esprit discusses the brand's comeback strategy, focusing on consumer perception and the role of technology in maintaining brand equity.

2. 2. EP 330: Grounds & Hounds, Jordan Karcher Spills the Coffee Beans on Product-Centric, 8-Figure Growth

   DTC Podcast

   Jordan Karcher shares how Grounds & Hounds built an 8-figure business by focusing on product-centric growth and strong brand perception.

3. 3. The Absurd Rewards of Strong Branding

   The eCommerceFuel Podcast

   Co-founders of Goodside Studio unpack the mysteries of effective branding, design, and authenticity to build a strong brand identity in the digital space.

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