Scott Lux of Esprit discusses the brand's U.S. comeback, focusing on brand equity and making the product and customer the 'heroes' of the brand image.
Scott Lux of Esprit discusses the brand's U.S. comeback, focusing on brand equity and making the product and customer the 'heroes' of the brand image.
Co-founders of Goodside Studio unpack the rewards of strong branding, focusing on authenticity and how design influences consumer perception.
Shannon Curley shares strategies for effective e-commerce branding, emphasizing authenticity and purpose-driven marketing to build a better brand image.