Emma Schermer Tamir covers strategic positioning and customer research to help brands stand out. Includes a deep dive into Stanley's successful brand identity transformation.
Emma Schermer Tamir covers strategic positioning and customer research to help brands stand out. Includes a deep dive into Stanley's successful brand identity transformation.
Kathy Guzmán Galloway shares brand positioning frameworks for DTC brands, focusing on how to establish a clear brand promise and identity from the start.
Expert Kathy Guzman-Galloway discusses the necessity of understanding the target audience to create a clear brand promise and effective e-commerce positioning.