Brand Heritage Marketing

Answer

Babba Rivera discusses how Ceremonia disrupts the hair care industry by leaning into cultural heritage and purpose-driven branding strategies.

Source: Differentiation Strategies Every Founder Needs to Hear on Shopify Masters.

Top episodes

1. 1. Differentiation Strategies Every Founder Needs to Hear

   Shopify Masters

   Babba Rivera discusses how Ceremonia disrupts the hair care industry by leaning into cultural heritage and purpose-driven branding strategies.

2. 2. Week in Review: Milan Fashion Week recap and Daniel Lee’s Burberry appointment

   The Glossy Podcast

   A recap of Milan Fashion Week and a deep dive into Burberry's brand evolution under new leadership, focusing on balancing heritage with innovation.

3. 3. Esprit’s Scott Lux: ‘At the end of the day, the product and customer have to be the heroes’

   The Glossy Podcast

   Esprit's Scott Lux discusses the brand's 'heritage' comeback strategy, focusing on leveraging 80s brand equity for modern e-commerce growth.

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