Brand Heritage

Top 3 podcast episodes answering this question on AskThePods · leveraging brand heritage for marketing.

Answer

MCM's Creative Officer discusses maintaining 'a glimpse of heritage' while evolving a 45-year-old brand with new logos and vintage-inspired fabrics.

Source: MCM’s Dirk Schönberger on maintaining 'a glimpse of heritage’ as the brand evolves on The Glossy Podcast.

Top episodes

  1. 1. MCM’s Dirk Schönberger on maintaining 'a glimpse of heritage’ as the brand evolves

    The Glossy Podcast

    MCM's Creative Officer discusses maintaining 'a glimpse of heritage' while evolving a 45-year-old brand with new logos and vintage-inspired fabrics.

  2. 2. Mark Cross CEO Ulrik Garde Due: 'A different speed' is now required of luxury brands

    The Glossy Podcast

    The CEO of America’s oldest luxury accessories brand (Mark Cross) discusses revitalizing a legacy brand through heritage and modern innovation.

  3. 3. ARTO Owner on Generational Businesses

    Ecommerce Conversations

    The owner of ARTO discusses the challenges and opportunities of running a multi-generational business that honors its 1960s legacy through handcrafted quality.

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