Brand Heritage

Top 3 podcast episodes answering this question on AskThePods · leveraging brand heritage in marketing.

Answer

MCM's Dirk Schönberger discusses maintaining brand heritage while evolving a 45-year-old luxury brand, including the launch of a vintage-inspired logo.

Source: MCM’s Dirk Schönberger on maintaining 'a glimpse of heritage’ as the brand evolves on The Glossy Podcast.

Top episodes

  1. 1. MCM’s Dirk Schönberger on maintaining 'a glimpse of heritage’ as the brand evolves

    The Glossy Podcast

    MCM's Dirk Schönberger discusses maintaining brand heritage while evolving a 45-year-old luxury brand, including the launch of a vintage-inspired logo.

  2. 2. Hervé Léger's Melissa Lefere-Cobb and Michelle Ochs on reviving the brand with ‘product, price and PR’

    The Glossy Podcast

    Leadership from Hervé Léger discuss reviving the nostalgic brand by balancing its iconic history with modern market demands.

  3. 3. ARTO Owner on Generational Businesses

    Ecommerce Conversations

    The owner of ARTO discusses the nuances of generational businesses and how heritage brands use tradition to connect with modern consumers.

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