Brand Extension Strategy

Answer

Quincy Moore and Liz Eswein discuss scaling New York or Nowhere from a community-focused Instagram account into a multi-category lifestyle brand.

Source: New York or Nowhere's Quincy Moore and Liz Eswein on strategizing around big-name collaborations on The Glossy Podcast.

Top episodes

1. 1. New York or Nowhere's Quincy Moore and Liz Eswein on strategizing around big-name collaborations

   The Glossy Podcast

   Quincy Moore and Liz Eswein discuss scaling New York or Nowhere from a community-focused Instagram account into a multi-category lifestyle brand.

2. 2. Jeff Rudes and Tara Rudes-Dann on L’Agence’s expansion to home and beauty

   The Glossy Podcast

   L’Agence founders discuss the brand's aggressive expansion into home and beauty categories after 16 years in the fashion industry.

3. 3. CPG veteran Justin Gold on how he's advancing Rudi's Bakery's product pipeline

   Modern Retail Podcast

   CPG veteran Justin Gold discusses reinventing the 47-year-old Rudi’s Bakery through strategic product pipeline advancements and line extensions.

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