Brand Extension Strategy

Answer

L’Agence leaders discuss expanding an established fashion brand into home and beauty categories.

Source: Jeff Rudes and Tara Rudes-Dann on L’Agence’s expansion to home and beauty on The Glossy Podcast.

Top episodes

1. 1. Jeff Rudes and Tara Rudes-Dann on L’Agence’s expansion to home and beauty

   The Glossy Podcast

   L’Agence leaders discuss expanding an established fashion brand into home and beauty categories.

2. 2. New York or Nowhere's Quincy Moore and Liz Eswein on strategizing around big-name collaborations

   The Glossy Podcast

   Quincy Moore and Liz Eswein share their strategy for taking New York or Nowhere from digital community to a broad lifestyle brand.

3. 3. How Anthropologie is ‘Curating a Lifestyle’ with its Maeve Brand

   Retail Remix

   Retail Remix explores how Anthropologie uses its 'Maeve' brand to curate a lifestyle and extend its market reach.

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