Brand Extension Strategies

Answer

L’Agence leaders discuss scaling an established fashion brand into new categories like home, beauty, and international retail concepts.

Source: Jeff Rudes and Tara Rudes-Dann on L’Agence’s expansion to home and beauty on The Glossy Podcast.

Top episodes

1. 1. Jeff Rudes and Tara Rudes-Dann on L’Agence’s expansion to home and beauty

   The Glossy Podcast

   L’Agence leaders discuss scaling an established fashion brand into new categories like home, beauty, and international retail concepts.

2. 2. How Anthropologie is ‘Curating a Lifestyle’ with its Maeve Brand

   Retail Remix

   Explores how Anthropologie uses its 'Maeve' brand to create a lifestyle identity and the broader strategies behind high-performing private label extensions.

3. 3. Inside AG1’s product expansion playbook (RERUN)

   Modern Retail Podcast

   AG1 CEO Kat Cole details the 'product expansion playbook' used to move beyond a single SKU into new flavors and supplements.

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