Brand Extension Strategies

Answer

AG1 CEO Kat Cole explains the strategy behind moving from a $600M single-product business to a multi-SKU brand through thoughtful category expansion.

Source: Inside AG1’s product expansion playbook (RERUN) on Modern Retail Podcast.

Top episodes

1. 1. Inside AG1’s product expansion playbook (RERUN)

   Modern Retail Podcast

   AG1 CEO Kat Cole explains the strategy behind moving from a $600M single-product business to a multi-SKU brand through thoughtful category expansion.

2. 2. Jeff Rudes and Tara Rudes-Dann on L’Agence’s expansion to home and beauty

   The Glossy Podcast

   L’Agence’s leadership discusses the brand’s strategic expansion from apparel into the home and beauty categories after 16 years in business.

3. 3. How Anthropologie is ‘Curating a Lifestyle’ with its Maeve Brand

   Retail Remix

   Anthropologie’s Anu Narayanan discusses evolving the 'Maeve' label into a full lifestyle brand, illustrating how retailers can extend internal brands.

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