Brand Extension Strategies

Answer

AG1 CEO Kat Cole discusses transitioning from a single-SKU brand to a multi-product portfolio through strategic expansion.

Source: Inside AG1’s product expansion playbook (RERUN) on Modern Retail Podcast.

Top episodes

1. 1. Inside AG1’s product expansion playbook (RERUN)

   Modern Retail Podcast

   AG1 CEO Kat Cole discusses transitioning from a single-SKU brand to a multi-product portfolio through strategic expansion.

2. 2. Jeff Rudes and Tara Rudes-Dann on L’Agence’s expansion to home and beauty

   The Glossy Podcast

   L’Agence leadership explains their strategy for moving beyond fashion into home and beauty categories.

3. 3. How Anthropologie is ‘Curating a Lifestyle’ with its Maeve Brand

   Retail Remix

   Anthropologie’s Anu Narayanan explains the brand extension strategy behind their Maeve label to curate a lifestyle brand.

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