Explores Curology’s expansion from acne treatments into anti-aging and hair care, detailing the strategy of leveraging a core brand to enter new product categories.
Explores Curology’s expansion from acne treatments into anti-aging and hair care, detailing the strategy of leveraging a core brand to enter new product categories.
Analyzes how influencer Jake Paul uses his personal brand to launch 'W', a personal care line, illustrating the mechanics of celebrity brand extension in retail.
Focuses on Anthropologie’s Maeve brand and how it transitioned from a private label to a lifestyle brand, highlighting brand extension strategies.