L’Agence's Jeff Rudes and Tara Rudes-Dann discuss expanding their fashion brand into home and beauty categories.
L’Agence's Jeff Rudes and Tara Rudes-Dann discuss expanding their fashion brand into home and beauty categories.
Chay Costello discusses using MoMA's brand equity to create a retail destination through collaborations and extensions.
Chris Davey explores how to develop products that piggyback on popular brand names and extend product lines.