Brand Extension

Top 3 podcast episodes answering this question on AskThePods · successful brand extension strategies.

Answer

Quincy Moore and Liz Eswein discuss scaling New York or Nowhere from a community-focused Instagram account into a multi-category lifestyle brand.

Source: New York or Nowhere's Quincy Moore and Liz Eswein on strategizing around big-name collaborations on The Glossy Podcast.

Top episodes

  1. 1. New York or Nowhere's Quincy Moore and Liz Eswein on strategizing around big-name collaborations

    The Glossy Podcast

    Quincy Moore and Liz Eswein discuss scaling New York or Nowhere from a community-focused Instagram account into a multi-category lifestyle brand.

  2. 2. Jeff Rudes and Tara Rudes-Dann on L’Agence’s expansion to home and beauty

    The Glossy Podcast

    L’Agence founders discuss the brand's rapid growth and strategic expansion into the home and beauty categories after 16 years in fashion.

  3. 3. MoMA’s Chay Costello on leveraging 3 million visitors and brand collabs to create a popular retail destination

    The Glossy Podcast

    Chay Costello explains how MoMA leverages its massive visitor base and brand equity to create a global retail destination through collaborations.

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