Brand Expansion

Top 3 podcast episodes answering this question on AskThePods · growing a brand.

Answer

Target's Rick Gomez explains the strategies and challenges of expanding an established brand into entirely new categories like food and beverage.

Source: Bringing Food & Beverage Innovation to Target on Retail Remix.

Top episodes

  1. 1. Bringing Food & Beverage Innovation to Target

    Retail Remix

    Target's Rick Gomez explains the strategies and challenges of expanding an established brand into entirely new categories like food and beverage.

  2. 2. New York or Nowhere's Quincy Moore and Liz Eswein on strategizing around big-name collaborations

    The Glossy Podcast

    Quincy Moore and Liz Eswein discuss growing New York or Nowhere from a digital community into a physical lifestyle brand with CPG and apparel extensions.

  3. 3. CPG veteran Justin Gold on how he's advancing Rudi's Bakery's product pipeline

    Modern Retail Podcast

    CPG veteran Justin Gold shares insights on advancing Rudi’s Bakery through product pipeline innovation and expanding within the gluten-free category.

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