Rick Gomez of Target discusses the strategy behind brand expansion into new categories like Food & Beverage and how to maintain brand equity during innovation.
Rick Gomez of Target discusses the strategy behind brand expansion into new categories like Food & Beverage and how to maintain brand equity during innovation.
NYON founders discuss strategizing brand expansion from a niche community-focused digital brand into a physical CPG brand with broad market presence.
Rebecca Hessel Cohen discusses expanding LoveShackFancy from fashion into beauty and beyond, detailing the strategy for cross-industry growth.