Brand Evolution

Answer

How to overhaul a decade-old brand and reinvigorate it without losing what makes it great.

Source: Extreme Business Makeover: Overhauling a Decade-Old Brand on Shopify Masters.

Top episodes

1. 1. Extreme Business Makeover: Overhauling a Decade-Old Brand

   Shopify Masters

   How to overhaul a decade-old brand and reinvigorate it without losing what makes it great.

2. 2. Liberty Mutual’s Emily Fink: Our customer's expectations are being shaped by DTC brands

   Modern Retail Podcast

   Liberty Mutual's CMO discusses how customer expectations shaped by DTC brands necessitate brand evolution for legacy companies.

3. 3. Aerosoles' Alison Bergen: We had to accept that we'd lose customers as we evolved

   The Glossy Podcast

   Aerosoles CEO Alison Bergen discusses the complex undertaking of evolving a comfort footwear brand into a fashion-forward competitor.

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