Mark Kohlenberg of Moral Code discusses making major business decisions and using a relaunch to enhance brand value and equity for a DTC leather goods brand.
Mark Kohlenberg of Moral Code discusses making major business decisions and using a relaunch to enhance brand value and equity for a DTC leather goods brand.
The founders of Alex Mill discuss building a profitable clothing brand on Shopify, focusing on consumer perception and the value of the brand name.
A rundown of retail trends including the rise of premiumization and how brands like Allbirds and Shein navigate consumer perception and commercial value.