Brand Dna

Answer

David J. Katz discusses how technology changes consumer demands and the importance of a brand's foundational identity in creating better experiences.

Source: "Leadership is Not a Destination" - An Interview with David J. Katz on Future Commerce.

Top episodes

1. 1. "Leadership is Not a Destination" - An Interview with David J. Katz

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   David J. Katz discusses how technology changes consumer demands and the importance of a brand's foundational identity in creating better experiences.

2. 2. How J.McLaughlin is Acting on its Biggest Opportunity: Customer Acquisition

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   J.McLaughlin's leadership discusses customer acquisition and the core lifestyle elements that define their brand identity and market position.

3. 3. Ep 376: Don't Dare Call it CONTENT! The Art of Brand Storytelling with Niclas Bornling from Craft Sportswear

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   Niclas Bornling of Craft Sportswear explores the philosophy of brand storytelling and the transformation of brands through consistent core values.

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