Suzy Davidkhanian and Sonal Gandhi explore retail discovery, what brands get wrong about it, and which strategies actually help products stand out in a crowded market.
Suzy Davidkhanian and Sonal Gandhi explore retail discovery, what brands get wrong about it, and which strategies actually help products stand out in a crowded market.
An analysis of how beauty brands are discovered today, focusing on TikTok's influence and the shift toward experiential and algorithmic discovery.
Morilee CEO Terri Eagle discusses maintaining brand identity while using social media to reach new audiences and navigate the modern path from discovery to purchase.