Brand Dilution

Answer

Emma Schermer Tamir discusses strategic positioning and the dangers of brand dilution when brands chase trends or diversify too broadly.

Source: Mastering Market Positioning to Stand Out in a Crowded Space - with Emma Schermer Tamir on eCommerce Marketing Podcast.

Top episodes

1. 1. Mastering Market Positioning to Stand Out in a Crowded Space - with Emma Schermer Tamir

   eCommerce Marketing Podcast

   Emma Schermer Tamir discusses strategic positioning and the dangers of brand dilution when brands chase trends or diversify too broadly.

2. 2. Billions of Popup Views Later: What Actually Converts Anonymous Traffic

   eCommerce Fastlane

   CMO Taras Talimonchuk reveals data on how large discounts in pop-ups can negatively impact a brand's health and revenue potential.

3. 3. EP 72: Why discounts are hurting your brand + what to do instead

   Send It!

   Jimmy Kim and Chase Dimond break down how consistent discounting trains customers to wait for sales, effectively destroying brand value and margins.

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