Brand Defensibility

Answer

Shannon Roddy discusses how to build brand defensibility in 2025, focusing on IP protection and strategies to prevent competitors from ripping off products.

Source: Secrets to Build your Brand, Defend your Turf and Stay Ahead of the Competition in 2025 on The Seller's Edge.

Top episodes

1. 1. Secrets to Build your Brand, Defend your Turf and Stay Ahead of the Competition in 2025

   The Seller's Edge

   Shannon Roddy discusses how to build brand defensibility in 2025, focusing on IP protection and strategies to prevent competitors from ripping off products.

2. 2. Moat-Building Strategies for a Defensible Business

   The eCommerceFuel Podcast

   Matthew Bertulli joins the podcast to discuss building business 'moats'—strategies that make a brand defensible against competitors in the e-commerce space.

3. 3. Google Ads: CTC's Complete Playbook

   Ecommerce Playbook

   VP of Paid Media Tony Chopp explains the CTC playbook for Google Ads, including specific 'Brand Defense' tactics to protect market share.

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