Brand Culture

Answer

An in-depth discussion with Anastasia Kārkliņa Gabriel on her book 'Cultural Intelligence for Marketers' about building inclusive and culture-shaping brands.

Source: Building Culturally Intelligent Brands on Future Commerce.

Top episodes

1. 1. Building Culturally Intelligent Brands

   Future Commerce

   An in-depth discussion with Anastasia Kārkliņa Gabriel on her book 'Cultural Intelligence for Marketers' about building inclusive and culture-shaping brands.

2. 2. The Recap | Intangible brand equity— American Eagle and Wendys on embedding your products into culture

   Hit Subscribe | The subscription ecommerce podcast by Recharge

   Details how major brands like American Eagle and Wendy’s embed their products into contemporary culture to build intangible brand equity.

3. 3. #176 How social values are impacting consumer behavior

   Retail Gets Real

   Rachel Bonsignore discusses how the current cultural environment and social values are significantly shifting consumer behavior and brand trust.

← Search again on AskThePods