Brand Building Vs. Performance Marketing

Answer

Pat Petriello explores demand generation principles, specifically focusing on the ideal budget allocation ratio between brand equity and direct response marketing.

Source: Moving From the 5% to the 95% - The Principles of Demand Generation With Pat Petriello - Episode 388 on Ecommerce Braintrust.

Top episodes

1. 1. Moving From the 5% to the 95% - The Principles of Demand Generation With Pat Petriello - Episode 388

   Ecommerce Braintrust

   Pat Petriello explores demand generation principles, specifically focusing on the ideal budget allocation ratio between brand equity and direct response marketing.

2. 2. Brand vs. Direct Response: Advertising's Achilles Heel With Preston Rutherford

   Up Arrow Podcast

   A deep dive into the 'Achilles heel' of advertising: the tension between brand-building efforts and direct response metrics, featuring the co-founder of Chubbies.

3. 3. What Makes Thrive Market’s Marketing Team Thrive?

   Retail Remix

   Thrive Market's CMO shares how to use a mission-driven brand to differentiate in a crowded market while balancing performance marketing levers.

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