Brand Building Vs. Performance Marketing

Answer

Pat Petriello discusses demand generation principles and the specific budget split between brand and performance marketing.

Source: Moving From the 5% to the 95% - The Principles of Demand Generation With Pat Petriello - Episode 388 on Ecommerce Braintrust.

Top episodes

1. 1. Moving From the 5% to the 95% - The Principles of Demand Generation With Pat Petriello - Episode 388

   Ecommerce Braintrust

   Pat Petriello discusses demand generation principles and the specific budget split between brand and performance marketing.

2. 2. Brand vs. Direct Response: Advertising's Achilles Heel With Preston Rutherford

   Up Arrow Podcast

   Preston Rutherford (Chubbies co-founder) explores the tension between brand and direct response and how to measure brand success.

3. 3. Ep 619: Stop Growth Hacking Your Brand to Death with Duncan From Pilothouse | AKNF

   DTC Podcast

   Duncan from Pilothouse explains why brands should stop 'growth hacking' and instead integrate brand and performance as a unified system.

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