Explores the duality of brand and performance marketing in retail, focusing on balancing long-term identity with short-term lead generation and revenue.
Explores the duality of brand and performance marketing in retail, focusing on balancing long-term identity with short-term lead generation and revenue.
Pat Petriello discusses demand generation principles, specifically how to balance the ratio between brand-building and performance marketing for long-term growth.
Focuses on the tension between brand and direct response (performance) marketing, featuring the co-founder of Marathon Data who measures brand-building ROI.