Brand Building Vs. Performance Marketing

Answer

Focuses on the principles of demand generation and the specific ratio balance between brand equity and performance tactics.

Source: Moving From the 5% to the 95% - The Principles of Demand Generation With Pat Petriello - Episode 388 on Ecommerce Braintrust.

Top episodes

1. 1. Moving From the 5% to the 95% - The Principles of Demand Generation With Pat Petriello - Episode 388

   Ecommerce Braintrust

   Focuses on the principles of demand generation and the specific ratio balance between brand equity and performance tactics.

2. 2. Brand vs. Direct Response: Advertising's Achilles Heel With Preston Rutherford

   Up Arrow Podcast

   Investigates the 'Achilles Heel' of advertising: the conflict and integration between brand-building and direct response/performance marketing.

3. 3. Brand vs. Demand: Navigating the Duality of Marketing Content in Modern Retail

   Retail Remix

   Discusses navigating the duality of marketing content, contrasting long-term identity with measurable result-driven tactics.

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