Brand Building Through Service

Answer

Matt Fitzgerald explains how Tend disrupts dentistry by applying hospitality principles and service-dominant logic to build a unique brand experience.

Source: Ep 174: Tend Merges Dentistry with Hospitality and Disrupts the $300B Space with Matt Fitzgerald on DTC Podcast.

Top episodes

1. 1. Ep 174: Tend Merges Dentistry with Hospitality and Disrupts the $300B Space with Matt Fitzgerald

   DTC Podcast

   Matt Fitzgerald explains how Tend disrupts dentistry by applying hospitality principles and service-dominant logic to build a unique brand experience.

2. 2. 369. How Butterball builds Thanksgiving traditions with customers

   Retail Gets Real

   Butterball's Al Jansen shares how the company builds deep customer traditions and brand equity through specialized service like the Turkey Talk-Line.

3. 3. Give More, Ask Less: Building Goodwill and Making Money | Ep 568

   The Game with Alex Hormozi

   Alex Hormozi explores building brand equity and goodwill by prioritizing service and value delivery over immediate sales asks.

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