Brand Building Through Service

Answer

Explores the shift where customer service becomes the primary brand identity and 'storefront' for modern businesses.

Source: Service Is the New Storefront on Future Commerce.

Top episodes

1. 1. Service Is the New Storefront

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   Explores the shift where customer service becomes the primary brand identity and 'storefront' for modern businesses.

2. 2. 369. How Butterball builds Thanksgiving traditions with customers

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   Butterball’s EVP shares how their 'Turkey Talk-Line' service builds multi-generational brand loyalty and tradition.

3. 3. How Dagne Dover Turned Word of Mouth Into Its Biggest Marketing Channel

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   How Dagne Dover used customer service excellence and high-touch retail relationships to build a brand without venture capital.

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