Brand Building Strategies

Answer

Journalist Benjamin Gottlieb discusses story-driven brand building and using consumer psychology to scale without heavy ad spend.

Source: S13 E2: What Journalists Know About Selling Products (That Founders Don’t) with Benjamin Gottlieb on Limited Supply.

Top episodes

1. 1. S13 E2: What Journalists Know About Selling Products (That Founders Don’t) with Benjamin Gottlieb

   Limited Supply

   Journalist Benjamin Gottlieb discusses story-driven brand building and using consumer psychology to scale without heavy ad spend.

2. 2. Secrets to Build your Brand, Defend your Turf and Stay Ahead of the Competition in 2025

   The Seller's Edge

   Shannon Roddy shares a playbook for brand protection, growth, and staying ahead of the competition in 2025.

3. 3. How Anthropologie is ‘Curating a Lifestyle’ with its Maeve Brand

   Retail Remix

   Retail Remix explores how Anthropologie’s Maeve brand uses lifestyle curation and storytelling to build a 'star' private label.

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