Brand Building Online

Answer

Rare Beauty's CMO Katie Welch discusses brand building, community management, and marketing strategies for Selena Gomez's cosmetics brand.

Source: Marketing Strategies From Rare Beauty’s CMO on Shopify Masters.

Top episodes

1. 1. Marketing Strategies From Rare Beauty’s CMO

   Shopify Masters

   Rare Beauty's CMO Katie Welch discusses brand building, community management, and marketing strategies for Selena Gomez's cosmetics brand.

2. 2. Launching eCommerce for an established business. Corinne Noca of Slam, and Facebook Live tips

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   Corinne Noca of Slam shares insights on launching eCommerce for an established brand and strategies for digital brand building.

3. 3. The Absurd Rewards of Strong Branding

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   Explores the power of design and visual storytelling in turning an eCommerce brand into a 'beloved icon' within the digital space.

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