Explores the 2024 Amazon landscape, focusing on shifting strategies from keyword dominance to nuanced brand building and customer journey mapping.
Explores the 2024 Amazon landscape, focusing on shifting strategies from keyword dominance to nuanced brand building and customer journey mapping.
Focuses on creating a 'cult brand' on Amazon by owning a niche and cultivating customer loyalty rather than just selling products.
Two eCommerce experts discuss the unique challenges and opportunities of launching and storytelling for a brand directly on Amazon.