Ben Feys and Kevin Niehoff of Pretty Boy discuss building a brand identity and marketing strategy specifically for self-funded, budget-conscious startups.
Ben Feys and Kevin Niehoff of Pretty Boy discuss building a brand identity and marketing strategy specifically for self-funded, budget-conscious startups.
Journalist Benjamin Gottlieb explains how to use storytelling and consumer psychology to build a seven-figure brand without heavy ad spend.
The founders of Shiti Coolers share how they built a $320K business using unconventional, low-cost "guerrilla" marketing and brand authenticity.