Brand Building In Retail

Answer

REI's CEO Mary Beth Laughton explains how the co-op uses mission-driven leadership and community engagement to build a resilient retail brand.

Source: 409. Inside REI’s strategy for trust, community, and growth on Retail Gets Real.

Top episodes

1. 1. 409. Inside REI’s strategy for trust, community, and growth

   Retail Gets Real

   REI's CEO Mary Beth Laughton explains how the co-op uses mission-driven leadership and community engagement to build a resilient retail brand.

2. 2. How to Build Your First Retail Store and Scale to More

   Shopify Masters

   Bluboho's journey from kitchen parties to six retail stores highlights the importance of human connection and intimacy in physical brand building.

3. 3. Ep 463: Lessons from Dr. Squatch’s Walmart Launch with Martin Forde

   DTC Podcast

   Forde Consulting founder Martin Forde breaks down how DTC brands can successfully navigate major retail launches like Walmart to build brand presence.

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