Brand Building In Niche Markets

Answer

Dani Noguera discusses launching Grin27, a niche cycling brand, focusing on purpose, inclusion, and community-led growth.

Source: How To Start A Niche Clothing Brand While Building Community on Shopify Masters.

Top episodes

1. 1. How To Start A Niche Clothing Brand While Building Community

   Shopify Masters

   Dani Noguera discusses launching Grin27, a niche cycling brand, focusing on purpose, inclusion, and community-led growth.

2. 2. A Latin American Game's Remarkable Journey to US Target Stores

   Shopify Masters

   Mike Alfaro explains how he modernized a traditional Latin American game to build a brand that penetrated major US retail stores.

3. 3. Getting Creative with Marketing a Lifestyle — Not the Product

   Shopify Masters

   Alyse Borkan of Rocco shares how to build a brand by marketing a lifestyle to a specific niche rather than just the product.

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