Gulshan Kumar discusses building a billion-dollar CPG brand by focusing on distribution and connecting with consumers emotionally to turn products into 'confidence' businesses.
Gulshan Kumar discusses building a billion-dollar CPG brand by focusing on distribution and connecting with consumers emotionally to turn products into 'confidence' businesses.
Industry veteran Rob Principe explores explosive growth in CPG, focusing on brand positioning and leveraging TikTok's reach for brand acceleration.
Learn how Back to Nature (Barilla) executed a bold rebrand strategy, moving away from 'plant-based' labeling to drive retail shelf velocity through nostalgia and design.