Brand Building In Cpg

Answer

Nik Sharma and Gulshan Kumar discuss building CPG brands through distribution and emotional connections rather than just ads.

Source: S14 E7: The Truth About DTC and Distribution (with Gulshan Kumar, CEO + Co-founder of Swishables) on Limited Supply.

Top episodes

1. 1. S14 E7: The Truth About DTC and Distribution (with Gulshan Kumar, CEO + Co-founder of Swishables)

   Limited Supply

   Nik Sharma and Gulshan Kumar discuss building CPG brands through distribution and emotional connections rather than just ads.

2. 2. Ep 517: How Back to Nature Repositioned Away from “Plant-Based” to Drive Shelf Velocity

   DTC Podcast

   Explores how Back to Nature (Barilla) used a bold rebrand strategy and nostalgia to reposition the brand for better shelf performance.

3. 3. Ep 220: How General Mills is Going Direct To Consumer with Carter Jensen, Global Lead for DTC

   DTC Podcast

   General Mills' Global Lead for DTC discusses how legacy CPG giants approach brand building and community engagement in a direct-to-consumer world.

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