Nik Sharma and Gulshan Kumar discuss building a billion-dollar CPG brand through distribution, white space identification, and emotional consumer connection.
Nik Sharma and Gulshan Kumar discuss building a billion-dollar CPG brand through distribution, white space identification, and emotional consumer connection.
Industry veteran Rob Principe shares insights on how emerging CPG brands can win through strategic positioning and leveraging TikTok's reach.
Learn how Back to Nature (under Barilla) used a bold rebranding strategy and shelf velocity tactics to reposition itself in the market.