Brand Building For Revenue

Answer

Grace Lee Chen discusses scaling Birdy Grey to $100M using customer feedback and social-first growth strategies to drive long-term revenue.

Source: Building a $100 Million Brand, One Bridesmaid Dress at a Time on Shopify Masters.

Top episodes

1. 1. Building a $100 Million Brand, One Bridesmaid Dress at a Time

   Shopify Masters

   Grace Lee Chen discusses scaling Birdy Grey to $100M using customer feedback and social-first growth strategies to drive long-term revenue.

2. 2. Brand vs. Direct Response: Advertising's Achilles Heel With Preston Rutherford

   Up Arrow Podcast

   Preston Rutherford, co-founder of Chubbies and Marathon Data, explains how to measure revenue from brand-building efforts and balance it with performance marketing.

3. 3. Moving From the 5% to the 95% - The Principles of Demand Generation With Pat Petriello - Episode 388

   Ecommerce Braintrust

   Pat Petriello shares principles of demand generation and how to integrate brand marketing into performance strategies to drive direct sales.

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