Journalist Benjamin Gottlieb joins Nik Sharma to explore how storytelling and consumer psychology build strong brand identities and drive growth without heavy ad reliance.
Journalist Benjamin Gottlieb joins Nik Sharma to explore how storytelling and consumer psychology build strong brand identities and drive growth without heavy ad reliance.
Quince's head of brand strategy discusses capitalizing on a $10B valuation by building a coherent brand architecture and lasting connections with consumers.
A discussion on trends from Cannes 2026, focusing on building lasting brand equity, brand values, and why marketers should favor entertainment over traditional ads.