Brand Awareness Via Retail

Answer

Primark's Rene Federico discusses a major marketing push in the US following a decade of physical retail expansion and organic growth.

Source: Primark’s Global Expansion Playbook: The Customer is Hero on Future Commerce.

Top episodes

1. 1. Primark’s Global Expansion Playbook: The Customer is Hero

   Future Commerce

   Primark's Rene Federico discusses a major marketing push in the US following a decade of physical retail expansion and organic growth.

2. 2. How Can Brands Elevate Their Stories in Stores?

   Retail Remix

   Retail Remix explores how brands like Adidas and Converse use physical stores as a strategic tool to elevate brand storytelling and activation beyond digital scales.

3. 3. 'This isn't about opening as many stores as we can': Primark U.S. president Kevin Tulip on introducing the value retailer to North America

   Modern Retail Podcast

   Primark US President Kevin Tulip discusses introducing the U.K. value retailer to North America through strategic store openings and brand identity building.

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