Brand Authenticity

Answer

Ali Dillon, President of Victoria's Secret Pink, discusses holiday strategies and authentic brand messaging for Gen-Z.

Source: Victoria's Secret Pink's Gen-Z-focused holiday strategy, with president Ali Dillon on The Glossy Podcast.

Top episodes

1. 1. Victoria's Secret Pink's Gen-Z-focused holiday strategy, with president Ali Dillon

   The Glossy Podcast

   Ali Dillon, President of Victoria's Secret Pink, discusses holiday strategies and authentic brand messaging for Gen-Z.

2. 2. Bonus: How Street Interviews Became a Performance Creative Pillar (15,000 Ads Later)

   DTC Podcast

   A deep dive into 'Conversation Creative' and how street interviews provide a more authentic marketing pillar than traditional ads.

3. 3. Coca-Cola’s AI Holiday Ad: Bold Innovation or Soulless Shortcut? | Reimagining Retail

   Behind the Numbers: an EMARKETER Podcast

   A discussion on Coca-Cola’s AI holiday ad and whether authenticity becomes the new premium in an era of generated content.

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