Brand Aggregation

Answer

A deep dive into the rise and fall of Amazon aggregators with a senior leader from Thrasio and SellerX, reflecting on the 2025 landscape.

Source: Inside Thrasio & SellerX: The Rise and Fall of the Amazon Aggregator with Senior Leader Alexander Swade on New Frontier (AI & Ecommerce).

Top episodes

1. 1. Inside Thrasio & SellerX: The Rise and Fall of the Amazon Aggregator with Senior Leader Alexander Swade

   New Frontier (AI & Ecommerce)

   A deep dive into the rise and fall of Amazon aggregators with a senior leader from Thrasio and SellerX, reflecting on the 2025 landscape.

2. 2. E613: Another Aggregator Bubble? Pattern Files to Go Public

   The EcomCrew Ecommerce Podcast

   An analysis of Pattern.com, the biggest seller on Amazon, and the broader 'aggregator bubble' as they prepare for an IPO.

3. 3. Buying Back the Brand - The Story of Beast Gear with Ben Leonard

   Seller Sessions

   The story of Ben Leonard selling Beast Gear to an aggregator and later buying it back, highlighting the challenges of the aggregator model for founders.

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