Brand Acquisition Strategies

Answer

Ju Rhyu shares the journey of scaling Hero Cosmetics to a $630MM acquisition, detailing the 'reverse DTC playbook' and strategic exit strategies.

Source: Ep 262: Hero Cosmetics - Ju Rhyu: Reversing the DTC Playbook and the $630MM Hero CPG Needs on DTC Podcast.

Top episodes

1. 1. Ep 262: Hero Cosmetics - Ju Rhyu: Reversing the DTC Playbook and the $630MM Hero CPG Needs

   DTC Podcast

   Ju Rhyu shares the journey of scaling Hero Cosmetics to a $630MM acquisition, detailing the 'reverse DTC playbook' and strategic exit strategies.

2. 2. The Six Core Principles of eCommerce Growth with Kunle Campbell, host of 2x eCommerce Podcast

   eCommerce MasterPlan

   Kunle Campbell discusses his brand-driven approach to growth and his role in a brand consolidator (Octillion) that acquires clean FMCG brands.

3. 3. Ep 517: How Back to Nature Repositioned Away from “Plant-Based” to Drive Shelf Velocity

   DTC Podcast

   Learn how Barilla reimagined Back to Nature through bold rebranding and the CAP (Content, Access, Price) theorem to drive customer acquisition.

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