A deep dive into why bounce rate is often misunderstood, its changing role in modern analytics, and how to interpret it correctly for digital marketing strategy.
A deep dive into why bounce rate is often misunderstood, its changing role in modern analytics, and how to interpret it correctly for digital marketing strategy.
An exploration of misleading ecommerce metrics, specifically detailing how to interpret high and low bounce rates in the context of user intent and landing page performance.
Explains the technical shift from Universal Analytics to GA4, focusing on how bounce rate interpretation has changed and the rise of the 'engaged session' metric.