Ian and Mark Hammersley revisit the bounce rate metric to discuss its validity, how it's changed, and how to draw meaningful insights from website analytics.
Ian and Mark Hammersley revisit the bounce rate metric to discuss its validity, how it's changed, and how to draw meaningful insights from website analytics.
A deep dive into misleading ecommerce metrics, specifically interpreting high and low bounce rates and how they relate to the user journey and profitability.
Jeff Oxford discusses how SEO is evolving with AI and how user behavior metrics like bounce rate impact search rankings on Google.