Ian and Mark Hammersley revisit the bounce rate to check how it has changed and explore when this specific metric actually matters for ecommerce growth.
Ian and Mark Hammersley revisit the bounce rate to check how it has changed and explore when this specific metric actually matters for ecommerce growth.
An exploration of misleading ecommerce metrics, including why a low bounce rate could actually indicate users are getting lost rather than being engaged.
Growth strategist Sabir Semerkant discusses doubling revenue and how to use KPIs like bounce rate to identify if you are 'throwing away traffic' via ads.